How might we…
…we help recruiters update candidates in real time about their recruitment process and set expectations so that they can provide a fair and consistent candidate experience?
Problem Background
In today's competitive job market, recruiters struggle with efficiently managing the recruitment process while providing a positive experience for candidates. The current process of manually updating candidates in real-time is time-consuming and results in communication gaps, leaving candidates feeling unfairly treated and ultimately choosing to drop out of the process.
Our hypothesis:
By creating a recruitment tool that manages and streamlines their candidate communication we will be able to save recruiters time and create a better candidate experience.
Key Insights
Our initial research helped us identify some insights to understand the market size, pain points and possible solutions.
The global recruitment market, led by the US, is valued at approximately $200B, set to reach $216B in the US alone by 2023.
The global software tools recruitment market is US$2.5B and it's set to reach US$3.5B by 2030.
Around 86% of recruiters interviewed reported losing top candidates due to poor communication or slow hiring.
71% of recruiters stated that managing candidate expectations is the biggest challenge they face in efficiently managing the recruitment process.
50% of job seekers are still waiting to hear back after 1 to 2+ months, leading to frustration and uncertainty.
85% of job seekers stated that clear communication about the hiring process with timely and informative feedback from the recruiter are the most critical aspects during their job application experience.
Research and Validation
Our hypothesis was tested through three initial research methods:
User Interviews: Interviewed 5 HR professionals and 5 job seekers to better understand their existing pain points.
Surveys: To quantify these pain points and validate their frequency, we conducted a 14-question survey that received 180 responses from these two users.
Usability Testing: We confirmed our design solution's effectiveness by conducting usability tests with our users, then refining the design based on their feedback.
STRATEGIZE
DESIGN
Challenge 3: Design System
Problem: How to create a consistent and scalable Design System
Creating a consistent and scalable design system is a significant challenge, requiring a balance between maintaining consistency across different screens and features, and ensuring scalability for future growth. The system must be flexible enough to adapt to changes while preserving a consistent look and feel. This process necessitates careful planning, strategic design decisions, and ongoing maintenance to ensure the design system evolves alongside the app
Solution: Working alongside Development
I set design principles and guidelines, including typography, colour schemes, and component libraries. I collaborated closely with the development team, holding regular meetings to ensure the design system was both visually consistent and technically feasible. Providing 'developer-ready' designs facilitated a smooth transition from design to implementation, resulting in a design system that effectively supports the app's growth
Final Outcome
App was successfully launched 3 months later and the Acquire Invest team was able to raise venture capital!
Results
• Raised 500K+ Venture Capital
• Conduct successfully quantitative A/B testing
• +40% activation rate.
